In this eye-opening episode of Unscripted SEO, I sat down with Gus Pelogia, Senior SEO Product Manager at Indeed, to explore the evolving landscape of enterprise SEO. Gus shares a pivotal moment in his career when a C-suite executive challenged his data presentation, leading him to revolutionize how he proves SEO value through A/B testing. His journey from agency SEO to product management offers valuable insights into bridging the gap between technical SEO and business objectives.
The conversation goes beyond typical SEO tactics, delving into the art of stakeholder communication, the importance of data-driven decision making, and how to navigate the complex world of enterprise product management. Gus's candid discussion about documentation processes, testing methodologies, and the future of search in an AI-driven world provides practical takeaways for SEOs at all levels. Whether you're working in-house, at an agency, or considering the transition between the two, this episode offers a masterclass in elevating SEO from a technical discipline to a strategic business function.
